First Campaign Setup #

Setting up your first campaign with inPIPE is straightforward. This guide will walk you through the process of creating UTM-tagged links and verifying that tracking is working correctly.

Understanding UTM Parameters #

UTM parameters are tags added to your URLs that help track where your traffic comes from:

• utm_source: Identifies the traffic source (google, facebook, newsletter)
• utm_medium: Indicates the marketing medium (cpc, email, social)
• utm_campaign: Names your specific campaign (spring_sale, product_launch)
• utm_content: Distinguishes different versions/placements (blue_button, header_link)
• utm_term: Tracks keywords in paid search campaigns

Creating Your First UTM-Tagged URL #

1. Navigate to inPIPE → Tools → URL Builder
2. Enter your website URL in the destination field
3. Fill in the UTM parameters:
   • Source: Where the traffic will come from (e.g., “facebook”)
   • Medium: The marketing channel (e.g., “social”)
   • Campaign: Your campaign name (e.g., “summer_promotion”)
   • Content: (Optional) Specific content identifier (e.g., “banner_ad”)
   • Term: (Optional) Keywords for paid search (e.g., “affordable_widgets”)
4. Click Generate URL
5. Copy the generated URL to use in your marketing materials

Example of a generated URL: https://yourwebsite.com/?utm_source=facebook&utm_medium=social&utm_campaign=summer_promotion&utm_content=banner_ad

Testing Your Campaign Tracking #

To verify that your campaign tracking is working:

1. Open an incognito/private browsing window
2. Paste your UTM-tagged URL and visit your website
3. Navigate to inPIPE → Dashboard in your WordPress admin
4. Check the Recent Activity section to see if your visit was captured
5. Look for your campaign, source, and medium in the data

Implementing in Marketing Channels #

Now that you’ve created and tested a UTM-tagged URL, use it in your marketing channels:

• Social Media: Use in posts, ads, and profile links
• Email Marketing: Add to links in your email campaigns
• Paid Advertising: Include in your ad destination URLs
• Content Marketing: Use when promoting content on external sites

Best Practices for UTM Parameters #

• Be consistent with naming conventions
• Use lowercase letters only
• Replace spaces with underscores or hyphens
• Keep parameters short but descriptive
• Document your UTM structure for team reference

Creating Multiple Campaign Links #

For campaigns with multiple channels:

1. Use the same campaign name across all channels
2. Vary the source and medium to reflect different platforms
3. Use content parameters to differentiate specific ads or placements

Example structure: utm_source=facebook&utm_medium=social&utm_campaign=summer_sale utm_source=google&utm_medium=cpc&utm_campaign=summer_sale utm_source=email&utm_medium=newsletter&utm_campaign=summer_sale

Once your campaigns are running with properly tagged URLs, inPIPE will automatically track and report on their performance, allowing you to see which channels and campaigns are most effective.