Next Steps #

Now that you’ve set up inPIPE and started tracking your first campaigns, here are recommended next steps to get the most value from the plugin.

Optimize Your Tracking Strategy #

Take these actions to improve your marketing attribution:

• Create a consistent UTM naming convention document for your team
• Set up tracking for all your active marketing channels
• Review historical data to establish performance benchmarks
• Identify gaps in your current tracking approach

Explore Advanced Features #

Explore these powerful capabilities:

• Custom Parameters: Track additional parameters beyond standard UTM codes

Implement Best Practices #

Enhance your marketing measurement with these recommendations:

• Add UTM parameters to all outbound marketing links
• Create shortened URLs for social media sharing
• Develop a regular reporting schedule for stakeholders
• Document which campaigns correspond to which business initiatives

Expand Your Knowledge #

Deepen your understanding with these resources:

• Review the complete inPIPE documentation
• Watch tutorial videos in the Help section
• Join the Seresa community forum
• Subscribe to the newsletter for tips and updates

Upgrade Considerations (Free Version Users) #

If you’re using the free version, consider these Premium benefits:

• Event and conversion tracking
• Advanced integrations with marketing platforms
• Automated reporting and alerts
• Enhanced data visualization
• Custom parameters and reporting
• Priority support

Regular Maintenance #

Establish these routines for ongoing success:

• Weekly review of campaign performance
• Monthly analysis of traffic source effectiveness
• Quarterly audit of tracking implementation
• Regular database optimization

Get Support #

If you need assistance with inPIPE:

• Check the Help section for troubleshooting guides
• Search the knowledge base for common questions
• Submit a support ticket for personalized help

By following these next steps, you’ll build a robust marketing attribution system that provides valuable insights into your marketing effectiveness. Continue to refine your approach based on the data you collect, and adjust your marketing strategy accordingly.