Viewing Reports #

inPIPE provides comprehensive reporting tools to help you understand your marketing performance. This guide explains how to access and interpret the built-in reports.

Accessing Reports #

To view your marketing reports:

1. Log in to your WordPress admin area
2. Navigate to inPIPE → Reports
3. Select the report type you want to view from the tabs

Available Report Types #

Campaign Performance Report #

This report shows how your different marketing campaigns are performing:

• Total visits per campaign
• Time trends for campaign performance
• Comparison view of multiple campaigns

Traffic Sources Report #

This report breaks down your traffic by source and medium:

• Top referring sources
• Medium effectiveness comparison
• Combined source/medium analysis
• New vs. returning traffic by source

Content Performance Report #

This report shows which content receives traffic from which campaigns:

• Page visits by campaign
• Landing page effectiveness
• Navigation patterns from campaign traffic
• Content engagement metrics

Filtering and Customizing Reports #

All reports can be customized using these controls:

• Date Range: Select the time period for your report
• Campaigns: Filter to show specific campaigns
• Sources: Focus on particular traffic sources
• Grouping: Change how data is aggregated
• Metrics: Select which measurements to display

Interpreting Report Data #

When analyzing reports, look for:

• High-performing campaigns: Campaigns with above-average metrics
• Effective sources: Traffic sources that drive valuable visits
• Trends over time: Increasing or decreasing performance

Exporting Reports #

To export your report data:

1. Navigate to the report you want to export
2. Configure filters to show the desired data
3. Click the Export button
4. Select your preferred format (CSV, PDF, or Excel)
5. Choose to receive the report by email or download immediately

Sharing Reports #

To share reports with team members:

• Direct Access: Users with appropriate permissions can access reports directly
• Exported Files: Share exported reports manually

Regular review of your marketing reports will help you identify which campaigns and channels are performing best, allowing you to optimize your marketing strategy for better results.