What the Plugin Does #

inPIPE by Seresa is a WordPress plugin that tracks your marketing campaigns by capturing UTM parameters. Think of it as your marketing detective – it collects clues about where your visitors came from and what campaigns brought them to your site.

How inPIPE Works #

Capturing Marketing Data #

• Tracks UTM Parameters: Automatically captures utm_source, utm_medium, utm_campaign and other UTM parameters
• Remembers Traffic Sources: Knows which ads, emails, or social posts are bringing visitors to your site
• Works Behind the Scenes: Runs quietly in the background without affecting your site’s performance

Storing Your Marketing Information #

• Organizes Campaign Data: Keeps all your marketing data neatly organized in your WordPress database
• Maintains History: Remembers historical campaign performance for trend analysis
• Secures Your Data: Keeps your marketing information safely in your own WordPress database

Connecting With Marketing Tools #

• Works With Google Analytics: Enhances your existing analytics with more detailed information
• Integrates With Facebook: Helps improve your Facebook ad performance tracking
• Plays Well With Others: Compatible with most major marketing platforms

By handling all this automatically, inPIPE gives you clearer insights into which marketing efforts are actually working, helping you make smarter decisions about where to invest your marketing budget.