# **Who It’s For** inPIPE is designed for marketers and website owners who want to track and optimize their marketing campaigns. Here’s who benefits most from using inPIPE: ## **Digital Marketers** If you’re running campaigns across multiple channels, inPIPE helps you: * Generate and manage UTM parameters for your marketing URLs * Create both plain…
# **Introduction to inPIPE by Seresa** Welcome to inPIPE by Seresa, your WordPress solution for tracking marketing campaign performance. This introduction will help you understand what inPIPE does and how it can help your marketing efforts. ## **In This Section:** * **1.1 What the Plugin Does** – The basics of inPIPE functionality * **1.2 Key…
# **What the Plugin Does** inPIPE by Seresa is a WordPress plugin that tracks your marketing campaigns by capturing UTM parameters. Think of it as your marketing detective – it collects clues about where your visitors came from and what campaigns brought them to your site. ## **How inPIPE Works** ### **Capturing Marketing Data** *…
# **Key Features** inPIPE’s free version is designed to help you track and understand your marketing campaign performance. ## **Free Version Features** ### **UTM Parameter Tracking** * Automatically captures standard campaign tracking codes (UTM parameters) * Tracks which sources, mediums, and campaigns bring visitors to your site * Works with all common marketing platforms like…