Integration Settings #

inPIPE can integrate with various external marketing platforms to enhance your tracking capabilities. This section explains how to configure these integrations.

Google Analytics Integration #

To connect inPIPE with Google Analytics:

1. Navigate to inPIPE → Settings → Integrations
2. Find the Google Analytics section
3. Enable the integration
4. Enter your Google Analytics tracking ID/measurement ID
5. Configure which UTM parameters to pass to Google Analytics
6. Save your changes

Facebook Pixel Integration #

To integrate with Facebook Pixel for enhanced conversion tracking:

1. Navigate to inPIPE → Settings → Integrations
2. Locate the Facebook Pixel section
3. Enable the integration
4. Enter your Facebook Pixel ID
5. Configure which events to track
6. Save your changes

Google Tag Manager Integration #

For advanced Tag Manager integration:

1. Navigate to inPIPE → Settings → Integrations
2. Find the Google Tag Manager section
3. Enable the integration
4. Enter your GTM Container ID
5. Configure dataLayer variable names
6. Save your changes

Testing Your Integrations #

After setting up any integration:

1. Visit your website with test UTM parameters
2. Verify the data appears in both inPIPE and the connected platform
3. Check for any errors in the integration logs
4. Make adjustments to your configuration if needed

Properly configured integrations enhance the value of your UTM tracking by connecting marketing attribution data with your existing marketing technology stack.