Who It’s For #

inPIPE is designed for marketers and website owners who want to track and optimize their marketing campaigns. Here’s who benefits most from using inPIPE:

Digital Marketers #

If you’re running campaigns across multiple channels, inPIPE helps you:

• Generate and manage UTM parameters for your marketing URLs
• Create both plain and coded UTM tracking links
• Track campaign performance across different channels
• Make data-driven decisions about your marketing budget
• Get accurate attribution data for your campaigns

Website Owners #

For business owners managing your own website, inPIPE helps you:

• Understand which marketing efforts bring customers to your site
• Track where your best customers are coming from
• Make smarter decisions about your marketing spend
• Get insights without needing technical expertise

Marketing Agencies #

For agencies managing multiple client campaigns, inPIPE provides:

• Easy UTM parameter generation for multiple campaigns
• Client-specific tracking across different websites
• Professional reporting capabilities
• Simple implementation without development work
• Support for both plain and coded UTM parameters

E-commerce Businesses #

If you’re selling products online, inPIPE helps you:

• Track which marketing channels drive purchases
• Generate UTM parameters for different product campaigns
• Calculate ROI for different marketing channels
• Optimize your ad spend based on actual results
• Protect your tracking from ad blockers

Content Publishers #

For blogs and content sites, inPIPE helps you:

• Track which promotion methods bring the most readers
• Generate UTM parameters for content distribution
• Measure performance of sponsored content
• Identify your most effective promotion channels
• Focus your efforts on what’s actually working

inPIPE is particularly valuable if you:

• Need to generate UTM parameters for marketing campaigns
• Want to protect your tracking from ad blockers
• Run paid advertising campaigns
• Manage social media marketing
• Send marketing emails
• Promote content across multiple channels
• Work with Google Tag Manager
• Need to track campaign performance accurately

Whether you’re a small business owner doing your own marketing or part of a marketing team at a larger organization, inPIPE provides the UTM tracking tools you need without requiring technical expertise.