Transmute Engine connects your website events to the marketing and analytics platforms you use. Each integration (called an “outPIPE”) receives your event data in the format that platform expects.
Available Integrations #
| Integration | Status | Description |
|---|---|---|
| Facebook Ads | Active | Send conversion events via Facebook Conversions API |
| GA4 | Active | Stream events to Google Analytics 4 |
| BigQuery | Active | Store raw event data in Google BigQuery |
| Custom Webhook | Active | Receive events from external systems (CRMs, Zapier, etc.) |
| Google Ads | Active | Upload click conversions to Google Ads via API |
| TikTok Ads | Active | TikTok Events API integration |
| Snapchat Ads | Active | Snapchat Conversions API |
| Bing Ads | Active | Microsoft Advertising UET |
| LinkedIn Ads | Active | LinkedIn Conversions API |
| Pinterest Ads | Active | Pinterest Conversions API |
How Integrations Work #
Data Flow #
Your Website -> inPIPE (collection) -> Transmute Engine -> outPIPEs (destinations)- inPIPE collects events from your website (via Gorilla.js) or external systems (via Custom Webhook)
- Transmute Engine processes, validates, and enriches the event data
- outPIPEs send the processed events to each configured destination platform
Getting Started #
- Go to inPIPE -> Connections in your WordPress admin
- Click Configure on the integration you want to enable
- Follow the setup instructions for that platform
- Toggle the integration ON