# **Data Storage Configuration** inPIPE stores your marketing tracking data in your WordPress database. This section explains how to configure data storage settings for optimal performance and compliance with data retention policies. ## **Database Structure** inPIPE uses the following custom database tables: * **wp_inpipe_utm_records**: Stores UTM parameter data * utm_source * utm_medium * utm_campaign *…
# **Initial Setup & Configuration** After successfully installing inPIPE by Seresa, you’ll need to configure the plugin to match your specific marketing tracking needs. This section guides you through the essential setup and configuration steps. ## **In This Section:** * **General Settings** – Essential configuration options * **UTM Tracking Settings** – Configure UTM parameter handling…
# **License Information** inPIPE by Seresa offers both free and premium versions to meet your marketing tracking needs. This guide provides detailed information about the free version’s capabilities and limitations. ## **Free Version Features** The free version of inPIPE includes essential marketing tracking features: * **UTM Parameter Tracking** * Capture standard UTM parameters * Support…
# **User Roles & Permissions** inPIPE integrates with WordPress’s role-based access control system to manage who can access and modify your marketing tracking data. This section explains how user roles and permissions work in inPIPE. ## **Role Hierarchy** inPIPE uses a hierarchical role system that maps to WordPress roles: | **WordPress Role** | **inPIPE Role**…
What is a GA4 Measurement ID? Your GA4 Measurement ID (also called a Stream ID) is a unique identifier that connects your website or app data to your Google Analytics 4 property. It looks like: G-XXXXXXXXXX Transmute Engine uses this Measurement ID to send event data to the correct GA4 property. Where to Find Your…
What is a GA4 Measurement Protocol API Secret? The GA4 Measurement Protocol API Secret is a secure authentication key that allows server-side applications (like Transmute Engine) to send events directly to your Google Analytics 4 property. This enables you to: Send events from your server or backend systems Track events outside of a web browser…
# **General Settings** After installing inPIPE, you’ll need to configure the general settings to ensure optimal tracking performance. This guide covers the essential configuration options. ## **Accessing General Settings** 1. Log in to your WordPress admin dashboard 2. Navigate to **inPIPE → Settings** 3. The General Settings tab should be selected by default ## **UTM…
# **Integration Settings** inPIPE can integrate with various external marketing platforms to enhance your tracking capabilities. This section explains how to configure these integrations. ## **Google Analytics Integration** To connect inPIPE with Google Analytics: 1. Navigate to **inPIPE → Settings → Integrations** 2. Find the Google Analytics section 3. Enable the integration 4. Enter your…